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Givaudan: avances en la neurociencia para comprender la mente del consumidor

Link: Givaudan today announced an agreement with neuroscience company Thimus, the developer of the exclusive TBox platform that provides an integrated collection of explicit and implicit data for exploring how humans experience food. Givaudan’s collaboration with Thimus is the first extensive use of the TBox platform in the world of food, resulting in Givaudan’s new programme, Food Emotions powered by Thimus. The agreement adds to Givaudan’s growing set of digital capabilities designed to deliver unique consumer insights and shape the future of food.

Food products are being redesigned to meet new expectations and sustainability, health, quality and emotion are crucial considerations in this re-invention. Understanding and responding to consumer preferences has never been more important, but there’s often a gap between what consumers say and their actual experience and behaviour. Neuroscience may be the key to closing that gap. A portable tool developed by Thimus is used to gain a fuller understanding of the consumer experience.

Givaudan/November 22, 2023

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